10 Ways to Make Email Work Harder
Simon Grabowski Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and...
View ArticleMarketing Automation Helps Nxtbook Identify Prospects
Beth Negus Viveiros Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.read more
View Article4 Email Marketing Basics to Master in 2012
Here are four basics your team should be on top of to make the most of your email expenditures in 2012read more
View ArticleMultiple Email Addresses for Customers Can Hurt Response
Jeff Fowler As marketing databases mature, they inevitably accumulate more data, perform more slowly, and—if you’re not careful—can impact your bottom line with poor targeting and reduced response...
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Conversion Rates Top Concern for UK Email Marketers
Improving conversion rates is top issue for email marketers across the pond, according to the UK DMA Email Marketing Council's fifth annual national Email read more
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Video Emails Help Hutton Hotel Engage With Meeting Planners
An email campaign featuring video highlighting the property's event space has helped Nashville's Hutton Hotel create interest with meeting planners and promote the property as a conference...
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In B2B Direct Mail, Be Relevant, Creative and Timely
Chief Marketer recently talked with Michele Fitzpatrick of The Agency Inside Harte-Hanks and Kevin Kerner of Mason Zimbler US for ideas on incorporating direct mail into a B2B multichannel...
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Video Helps Plastic Manufacturer Kydex Reach Designers
Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.read more
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5 Ideas for Better B2B Mobile Marketing
By Matt Daly Matt Daly of JPL offers five mobile observations B2B marketers should consider when building strategic programs.read more
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Email Trends: The Importance of Tap Errors, Alt Tags and Mobile Design
Worldata's Jay Schwedelson discusses the importance of alt tags, avoiding tap errors and quickly loading landing pages for your email marketing campaigns.read more
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